Landon Durm — free resource

The 68-Step Roadmap to Your First Paid Build

The complete path from an empty repo to a first paying software client — two parallel tracks, Build and Sell, converging in a shared final phase.

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What’s inside

Build Track55 steps

  • 01Foundations10
  • 02Pick8
  • 03Build13
  • 04Harden14
  • 05Ship10

Sell Track3 steps

  • 01Offer3
  • 02Outreach0
  • 03Close0

Both tracks converge in Deliver & Retain 10 shared steps after your first client signs.

One step, in full

Every step on the map is written to this density.

Commit to one stack and stop shopping

Pick the stack once and never re-litigate it mid-project. Every hour spent comparing frameworks is an hour not spent shipping, and clients do not pay for your tooling opinions.

Specifics

  • Frontend: Next.js with TypeScript, Tailwind, and shadcn/ui.
  • Backend and database: Supabase (Postgres, Auth, Storage, Row Level Security).
  • Hosting: Vercel.
  • Payments: Stripe. Transactional email: Resend. Orchestration: n8n.
  • Write the list down somewhere you will see it. That list is now your answer to "what should I use for this?" for the next year.

Don’t

Do not evaluate a new framework in the middle of a build. Note it, finish the build, evaluate it on a weekend with nothing on the line.

Done when

You have a written stack list and you can say out loud, without hedging, what you would use to build a client dashboard tomorrow.

Watch me do this step (soon)

Who made it

I'm Landon. I build software for businesses using AI — no dev team, no computer science degree, and no pretending the first version worked.

Everything in this map is the process I actually run at FirstGen, my software studio. The stack it names is the stack I use: Next.js, TypeScript, Tailwind, Supabase, Vercel, Stripe, Resend, and Claude Code doing most of the typing.

This map is itself built on that stack. If you want to know whether the path works, you're currently looking at something that came out of it.

Get the roadmap

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